Apple rolled out a new iPhone today. Sort of.
Except it did not have a bigger, flatter screen. It did not have a sleeker, thinner body. It would not need all new polypropylene sleeves and other fancy accessories.
In other words, it was not an iPhone 5.
Oops, after all the breathless stories about this ideal and groundbreaking new device and predictions — including here — that this was the name of whatever Apple was releasing.
In fact, everyone was using that moniker for it, from local television news to vendors to my mother.
Instead, the tech giant launchednew iPhone 4S, which has a faster processor, an improved camera and Siri voice control feature, at a cheaper price.
Very slick, as usual, and full of cool Apple bells and whistles.
Still. Prolonged sighs could be felt all over the blogosphere and on Twitter, where Steve Brown tweeted me: “Can I be bummed now?!?”
Wrote another: “The ‘S’ stands for ‘Steve, come back!’”
He was referring to the missing Apple icon Steve Jobs, who recently turned over leadership at the company to new CEO Tim Cook. Jobs’ Apple event performances are legendary.
Wall Street also had its iPhone 5 bubble burst, with investors shunning Apple stock. Shares are down almost five percent now.
Tweets by @woutervan