Eddy Cue, Apple’s new iTunes/iCloud chief, has just one through a series of iCloud features at the company’s Cupertino, California campus. He covered the stuff Steve Jobs already explained during his WWDC keynote talk this past summer, including Documents in the Cloud, Photo Stream, iTunes in the Cloud and redownloading purchased content.
The Find My Phone feature which pinpoints a lost or stolen iOS device on the world map has been renamed simply Find My Devices, suggesting Macs will be added at some point, too. He also announced Find My Friends, a new service along those lines which displays location of friends on a map using location services from their iOS device.
Some have already coined a new name for it: The iOS Latitude. Don’t worry, you have privacy controls at your disposal allowing you to set Location sharing to only happen during set periods of time. The iCloud, which replaces the MobileMe (which in itself was an advanced version of .Mac) goes online for everyone October 12, just like the final shipping version of iOS 5.